(…because they’re human too.)The first thing to remember when hiring a Graphic Designer is that simply having an idea in your mind, and trying to describe it, is not always the most effective communication technique. “He has to have eyes, and be wearing...
One of the first things we do when we talk “branding” with our clients is ask them to fill out a basic Empathy Map. What is an Empathy Map, you say?Empathy Maps are something that have floated around business since the mid-90s, after being pioneered by Dave Gray and...
