SEO for Small Business

SEO for Small Business

Search Engine Optimisation (or SEO) is often a confusing and daunting roadblock on the path for those starting a new business venture, or even updating an existing site. As a concept, SEO is not difficult to explain – it is the process by which a website becomes...
Free Resource – Empathy Map

Free Resource – Empathy Map

One of the first things we do when we talk “branding” with our clients is ask them to fill out a basic Empathy Map. What is an Empathy Map, you say? Empathy Maps are something that have floated around business since the mid-90s, after being pioneered by Dave Gray and...