First Time Alive (FTA) is a sustainable, limited-run clothing brand.
Their fitness apparel is designed for anybody who enjoys alternative music and working out!
We wanted to reflect the two sides of the label when designing. While primarily focused on exercise and self-care, FTA is also heavily influenced by the pop-punk, rock, goth, metal and emo subcultures.
First Time Alive is about finding light in the darkness. We reflected this concept of light and dark through heavy use of black, offset with neon pinks and greens. We also added the wave-like header to represent sound waves, another nod to the label’s musical roots.
The online store was built and customised using WooCommerce for WordPress.